NHL Crossover Promotion

Those that seriously doubt the promotions department in the NHL front offices should take a long look at the new NHL commercial being shown in conjunction with a major motion picture release next weekend.



Even though it is not a hockey movie, the creators of 300 figure in that their demographics were the same target audience as hockey fans. What I don't get is the reuse of some of the footage created from last year's playoff run. The NHL could have cut a few more quick promos from time to time. How long has this planned co-production been in the works?

Anyway... it is great to see hockey getting more involved with the mainstream media that what people in said media would like us to believe.