The LEGO company and the National Hockey League announced today that they've agreed on a internationally cross promotions merger with LEGO. There will most likely be LEGO toys featuring the NHL brand and the All-Star Entertainment will have some sort of LEGO tie-in.
I'm skeptical that this will work. Apparently, Bettman wants to get like the cigarrette companies and market to children.
The only thing that they did right was announce it at the "21 Club" in New York.
Twenty-One is a lucky number.
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