League Invests in Developmental Think-Tank

There may be hope for the National Hockey League as it announced a brand new marketing agreement with the appropriately named, "The Hockey Company".

I can't write it any better than the paragraph or two mentioned in the article taken from NHL.com.

To capitalize on the opportunities and new demands of the agreement, The Hockey Company and the NHL will create a Research and Design Center in Montreal dedicated to developing innovative, high performance apparel products. The new NHL/THC Research and Design Center will serve as a key resource for the development of the NHL Member Teams' authentic uniforms. The agreement also includes an annual multi-million dollar marketing commitment from THC to the NHL and each of the 30 Member Teams.