Thursday, September 23, 2010
HBO teams with NHL to make doccumentary of Winter Classic 2011
Seeing the success that the subscription based cable channel Home Box Office, HBO, has had with the NFL all access reality series, the NHL is going to gamble on the idea that HBO can do the same thing to them. Making the NHL athletes as a viable marketing plan for the future is trending with everyone else in North America. Lets know who these people really are under the helmets.
The hype for this Winter Classic can't get any bigger than the initial announcement made in the middle of Heinz Field. Added with the additional story lines of a traditional rivalry, the ratings are a guaranteed success.