Wednesday, May 18, 2011

National Hockey League Honored as League of the Year

The leading magazine that analyzes the business side of sporting athletics, SportsBusiness Journal and SportsBusiness Daily, has awarded the National Hockey League it's Sports League of the Year Award honor. It was announced at a special ceremony at the NY Marriott in Manhattan.

There are several factors that the NHL is doing right in comparison to the executive direction that other sports leagues have done recently.
The Award caps an amazing year for the NHL, both on and off the ice. The League leveraged its big event and digital media strategy to achieve significant revenue growth for the fourth consecutive year, breaking records in TV ratings, merchandise sales and traffic to NHL.com.
And that is really the best margin for comparison as to how healthy the leagues can produce and maintain a measurable level of fan interest as well as pop culture relevance.

The critics of the Commissioner and the League is still concerned with the ownership situation and perceived franchise locations. What is it going to take to change some minds and hearts, I don't know.


[Via: FOX News]
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