Thursday, October 09, 2003

Hockey Advertising Campaign

Here's a bit of news from Glen Colbourn of the Toronto Star

Coming tonight to a TV screen near you: Shania Twain telling hockey fans how she gets it. Get It? is the tagline of the NHL's new promotional ads, which feature Twain, Jim Belushi, Denis Leary, Kiefer Sutherland and Cuba Gooding Jr. The 30-second spots try to show new fans how to watch hockey games and explain terms like "roughing" and "high-sticking." And they are intentionally cheeky. Twain, for example, describes "changing on the fly" while wearing a tight, midriff-baring, orange T-shirt. "Shifts are so exhausting they last less than a minute," she says. "Which leads to something you only want to hear in hockey ..." A clip of Marc Crawford then pops up with the Vancouver Canucks coach barking to his players: "Short and hard here, short and hard."

What a great idea. Shania is really beautiful!
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