Canadian-Floridian Connection

With the help from Vertical Alliance's PR digest newsletter, The Florida Panthers have released this public relations ploy to get more people out to the game. Here is an excerpt from that clever email.

Knowing that many Canadians migrate to Florida during the winter months, the Florida Panthers created a "Canadian Night" promotion targeted specifically to Canadian citizens. Canadian fans were able to purchase tickets in Canadian dollars, which gave them a significant discount as the Canadian dollar is currently worth about 24 cents less than the American bill... The Panthers held the first "Canadian Night" promotion at a game against the Toronto Maple Leafs. The event was only promoted through the Canadian press. The promotion was a success for the Panthers, as a sellout crowd of 19,000+ attended the game... (National Sports Forum's "Selling It", 3/3)